Message system to newsletter

I am building a message system to send newsletter or invitations to clients. It there a way to change the from name and email from the action rule without having to connect to the data builder. For example, I want to send personalise message to each client with the following format

Dear Mr XX YY
Company Name

This part is done without any problem. But Since I have many senders and each sender will use the software to send invitations to their respected clients

I am actually using multiple action rule for each sender, since I did not find the way to change it.