Sending custom messages to Slack

I know I can send messages to Slack via Zapier. Is there a way to send a custom message per person each time a record is added in a specific table?

The ideal scenario would be if I can send a custom message to different channels depending on what the topic is about.

Any tips?

Steve - this has come up several times so we added an article on how to achieve this.

Please see this article:

We hope this helps.