Hi all, Moe here. First off, I wanted to thank you all for your comments- I truly appreciate the open dialogue here and take each of your feedback to heart.
So, reading through this thread, it seems that the overwhelming feeling is that our recent price increases seem fair and even overdue, but the concern is that prices should not continue to increase drastically and should not “outprice us little people” as @SafetyUniversity phrased it in his eloquent as always response.
I’m so happy that you started this conversation @Peter_J and I’m thankful for all your responses because I can see that there is still some confusion and concerns regarding our pricing changes and this gives me the opportunity to clarify.
To clarify: Our new per-app pricing model will impact new customers only. This pricing change will not impact existing clients and existing clients will be grandfathered into the ‘per-account’ model forever.
Full transparency on this pricing change to explain why shifting to per-app pricing was necessary for new customers: As you know, Tadabase can be fully white-labeled. Not semi- white labeled like most other companies. Truly white-labeled to the point where our customers have the competitive advantage of using Tadabase to build apps not only for their own businesses but for other clients’ businesses as well. This feature alone has attracted a large number of incredible Tadabase customers who, upon finding Tadabase, started new businesses building white-label apps for other businesses.
This means that in addition to servicing our usual customers and their users, a sizable number of our customers include multiple clients, each with their own app and each with their own set of hundreds to thousands of users (all on one customer account). This is incredible and inspiring and we love it! But, for obvious reasons, it’s also not sustainable as a pricing structure. Each of our customers’ clients and each of those clients’ end-users is our responsibility and must be fully supported by our infrastructure and support staff. To allow multiple apps on one account no longer made sense given our extensive white labeling functionality and our intense commitment to providing stellar customer support and reliability to every user utilizing our platform.
With respect to our existing customers who have already invested in Tadabase until this point, we made sure to grandfather each existing customer into the per-account pricing structure forever. If you are a current customer, please rest assured that you can continue enjoying the benefits of multiple apps per account for as long as your account is active.
I hope this provides clarity and insight into our per-app pricing change. Please feel free to reach out to me anytime if I can clarify further.
Now, to address our recent price increase: Price increases sting, no matter how fair they may be. We tried to do everything possible to make it sting less. While our recent price increase may seem drastic, it is actually long overdue and has been postponed by us for several years now. We haven’t increased prices since Tadabase first began charging back in 2019, and when we planned on increasing prices in January 2020 we immediately postponed the increase due to the pandemic, and we kept on postponing increases for almost 2 years. Even now, we gave existing customers the option to lock in their current pricing for a year which postpones the increase another 12 months down the road.
We truly did our best to postpone and mitigate any price increases over the past 3 years, however, with that being said, should there ever be another price increase in the far off distant future, it will definitely be more gradual. We have always and will continue to do our best to mitigate costs for our customers, even when costs rise significantly on our end, and you can be assured that we have your backs. As I always say, our big lofty goal is to simply help our customers win. All of our customers, big or small.
Tadabase is in the extremely fortunate position of being bootstrapped, profitable, and in charge of our own destiny without any investors forcing us to “grow at all costs.” We love our small business customers and we have the ability to invest in them and see them through to success with the apps they build on Tadabase. We understand the trust, time, and investment all of our customers have placed in Tadabase and we do not take your trust lightly. We know that worrying about drastic price hikes is not a way to maintain your trust, and once again, I assure you that we have always and will continue to always mitigate any price increases to the best of our ability.
As a number of you mentioned in your comments, price increases are inevitable with every (growing/ innovating) company. While this is definitely true, I’d like to highlight some of the specific reasons behind our price increase at this time. We at Tadabase are aiming to create the most comprehensive, secure, and dependable development platform on the market. For a platform of our scope that hosts thousands of applications that run entire businesses and enterprises from A-Z, this means tackling security as a constant, continuous effort to achieve the highest levels of protection and the highest levels of certification across the most reputable accreditation standards. We have never and will never look at security and reliability as static, one-and-done features. And while our security and infrastructure are by far our biggest expenses, they are without a doubt our most worthwhile efforts that will pay off a million times over for our customers. In addition to security and reliability, our price increase will also reflect in our 2022 commitments to bug elimination, an expanded support and engineering team, and more built-in functionality to eliminate more of our customers’ costs on 3rd party tools. As a teaser example of an incredible native feature soon to come, I can tell you that PDFs are about to go from being the bane of @SafetyUniversity’s existence to the light of his life with our upcoming PDF update. The update will be in 2 phases, one with a PDF form filler (Feburary, 2022) and a second update for PDF reports (April, 2022). Stay tuned for more details on this one! You can also read more about our goals for 2022 here.
I hope this lengthy post addresses your concerns regarding our recent pricing changes. Please feel free to reach out to me anytime with any further questions or comments.
Happy new years, everyone and thank you as always for your continued support!
And while I don’t presume to tell Tadabase what’s best for its business, I do have some opinions about what is best for mine.
